Home of the Whopper What's Your Beef
BURGER Male monarch serves 11 one thousand thousand customers every day, only have you ever wondered what goes on behind closed doors?
Aqueduct 5's Burger King: How Exercise They Do It? reveals how the fast food chain lures in customers without you realising - and what really goes into their famous Whoppers.
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Burger King is the 2nd biggest fast food chain in the earth backside McDonald's, but they take a specific strategy when information technology comes to attracting people.
Sara Collinge, consumer branding expert, said: "Burger King really spends a lot less on advertizement than a lot of their competitors.
"They spend a fraction of what McDonald's spends.
"Only what Burger Male monarch focuses on is tapping into cultural moments, being humorous, being interesting and doing PR stunts.
"Y'all've got to court controversy and that's something Burger King does to bang-up outcome."
Adam Layland, editor of The Grocer, said it is the brand's "cheekiness" that makes them stand out.
One of the examples given was when Kayne West tweeted saying "McDonald's is my favourite eating house", to which the Burger King account replied "Explains a lot."
Burger King chains can also be found in one-half of the superlative 10 busiest train stations and airports, helping to them to attract a big volume of customers.
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The Burger King Whopper is their signature serving, with a billion being served every twelvemonth, but what goes into the procedure?
Adam said: "The Whopper is cooked in what can but be likened to those hotel toaster machines except that it has flames in it.
"It is a behemothic broiler and the burgers sit on this tray and they go circular - and in that location is a flame underneath and a flame on meridian - then they are cooked on both sides.
"And then they come to the end and they fall off into the juices from all the other Whoppers.
"And so what you are getting is genuinely flame-grilled and and so it is soaked and juicy because information technology is in the juice from the grilling procedure."
Burger King staff fellow member Claire, who has been with the business for 3 years, demonstrated the process.
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She said: "Nosotros cutting the tomatoes and onions fresh every morning. The lettuce is freshly packed."
Burgers go far at branches frozen in boxes of 400 - and burgers can be constructed in seconds.
Claire continued: "Once we get an society through for a Whopper.
"Then what we do when it comes is take one and put it in the toaster.
"It only takes ten, 15 seconds for the bun to be toasted."
"They say on boilerplate it takes 23-25 seconds [for the burger to be fully synthetic], I have heard the record for it is xiii seconds, mine is 15 seconds.
"Nosotros utilize one bit of meat, four pickles which we separate out. Tomato ketchup and three onions.
"You can add on cheese or salary but that is just your standard Whopper.
"Then we fold it upwardly and put it on the chute."
The Whopper famously but has one patty, compared to McDonald's Big Mac which has ii.
Their chips are also unique, as they accept a blanket of a special blend of potato starch, h2o and baking pulverization, which gives them their crunchy season.
Consumer journalist Harry Wallop added: "One of the ways the Whopper stands out against master rival the Large Mac is information technology is whopping big piece of beefiness.
"I know many people who go to McDonald's and they are not extraordinarily greedy, merely they buy a Big Mac and they say it'south not enough.
"It'due south a crucial actress 20g of beefiness, most people have a Whopper and say that's enough."
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Source: https://www.thesun.co.uk/fabulous/food/18671195/work-burger-king-secrets-customers-spot-lure-eat-whopper/
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